In a move to strengthen its presence in the country, Flash Battery, based in Reggio Emilia, Italy, has opened offices and a warehouse in Houston, Texas. Flash battery is one of the top European manufacturers of lithium batteries. The U.S. market is worth 35% of turnover for Flash Battery when considering direct and indirect sales, i.e. batteries installed in machines and industrial vehicles produced in Europe and exported to America.
According to the release:
The new subsidiary is called Flash Battery Inc. (which was officially established in 2023 in advance of the company’s actual arrival in the US), with a Board of Directors chaired by Marco Righi, CEO of Flash Battery, and members Filippo Di Gregorio, Chief Operating Officer (COO), and Andrea Pongolini, Executive Vice President of Sales (EVP) of E80 Group in the US.
Flash Battery CEO Marco Righi, together with CTO Alan Pastorelli and COO Filippo Di Gregorio with the US technical team, visiting the Italian headquarters.Flash Battery srl
Righi added that all research and production will remain in Italy where more than 120 people are engaged in development. "The Houston office," they add, "will instead focus on strengthening relations with overseas customers, gathering useful information for the innovations demanded by those markets and providing remote assistance and any on-site visits free of delays due to differences in time zones.
“With the opening of the Texas office”, continued Righi, “among other things we will be able to support E80 Group, the multinational leader in intralogistics solutions based in Reggio Emilia, which is enjoying extraordinary success in the US and isn’t just our main customer, but a true development partner”.
“Looking ahead”, concluded Flash Battery's CEO, “we see a number of opportunities for growth in the US in the construction and logistics automation sectors, and we’re also looking with great interest at the airport market, and in particular all the vehicles that move goods and people at airports.
