Ligchine has named Michael Schulze as sales director, a role he will serve for the company and for Road Widener. The appointment is effective immediately.
Schulze brings considerable experience in construction equipment sales and a track record of driving growth and strategic partnerships, the company reported.
Before joining Ligchine, Schulze served as eastern region sales manager at Multiquip, where he led a team of eight direct sales representatives and managed the rep firm Viking Representatives. He also oversaw key strategic accounts, for long-term success across the eastern U.S. market. His career includes roles at BlueLine Rental, Hensel Phelps, and Baker Hughes.
A graduate of the University of Colorado–Boulder and OSHA 30 certified, Schulze said he is eager to contribute to Ligchine’s continued success:
“I’m excited about the tremendous growth opportunities at Ligchine. What excites me most is the ownership’s commitment to expansion and the potential to venture into new product lines. With Ligchine’s high-quality products, I truly believe we’re positioned for remarkable growth in the next three to five years," Schulze said.
