One Year In

Editor Jonathan Kozlowski briefly reflects on the first year sitting at the helm of Rental.

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This marking my first year with Rental, I'm excited to bring attention to the award-winning solutions seen in this year's Editor's Choice Awards. I've said this before, customers from any walk of life or skill level rely on rental companies to help solve their problems. These innovative products were designed to do just that while streamlining operations, boosting bottom lines, and being as effective as they can be. 

The entry form requested companies to describe their product by the key problems it was designed to solve, how they make rental company owners and customers more efficient, how it could potentially save money, what inspired the development, and what made their product unique in the industry. Among the bunch includes an innovative asset tracking solution, compact equipment from the earthmoving to lifting segments, new features to rental software, and more.

Find the complete list of winners of Rental's 2024 Editor's Choice Awards.

As my first year as editor comes to its anniversary, I'm almost at a loss for words. I typed "Reflect on the year" as a placeholder and even highlighted it to direct myself on what to write about here. The year has truly been so very eye-openly interesting. It seems every month I learn something new about the equipment rental industry. A few moments that standout for me are the conversations with rental business owners developing the cover story for August/September and inverting the story while talking to Bel Rock Asphalt Paving about being a "secret renter" for this year's Renter's Review. 

It would be great to hear from you. What innovation (be it a product, general tool, equipment, software, etc.) caught your eye from the last year? What were the latest assets you added to your fleet? Keep an eye out for the Tool & Equipment Showcase next issue, highlighting the must-have products for next year. 

Finally, Rental is always on the lookout for people and rental stores to feature in Rental Snapshot. Contact us on social media or write me at [email protected]. Include a note of your interest and what makes your company stand out. 

Ok, that's enough out of me.

Thank you.



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