Last month, I attended my first American Rental Association (ARA) Show, held in New Orleans. Among many trends noticed was a focus on the operator focus, listening to the customer and equipment flexibility. When colleagues shared that the show was a “buying show,” I wasn’t sure what to expect. Attendees and exhibitors signing contracts in the booth wasn’t the first thing I thought I’d see, but I saw that and more.
Because it is a selling show, SANY had dealers in the booth to help customers and make sales. At the time that we talked with the SANY team, they already had two dozen quotes. In the booth, the team featured equipment popular to the rental market, and 99% of the machines were available on dealers’ lots.
The SANY team had dealers at their booth to help customers with purchases.Sean Dunphy
Annual Equipment Showcase
As we do every year, we are excited to feature some exciting, new equipment and tools that were launched recently. Each section in the Annual Equipment Showcase focuses on assets in the following categories:
- Earthmoving equipment
- Attachments
- Lift equipment
- Worksite equipment
- Fleet management
- Trucks and transportation
- Roadbuilding machines
- Technology
As you look through this issue, we ask that you take note of the advertising companies because, without their support of the print magazine, our website and newsletters, we could not bring you all the informative content that we do each day. We are grateful to you our readers and to our partners for their support of our issue.
As always, let us know what you want us to cover and what is most important to you. Thanks for being a valued reader of Equipment Today.
